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MARKET VIABILITY:

 

ADOBE CONNECT PRO: 

$45.00/month for premium

Rating: X14 

 

Connect mobile closely emulates its desktop counterpart on popular mobile devices.  This is a viable web-conferencing solution because it offers mobile learners a functioning collaboration process, albeit that it does little to reduce dead air and even creates it   Connect will attract investment from sources valuing mLearning as an extension of desktop learning environments. 

 

BLACKBOARD COLLABORATE:

$166.00/year 

Rating: X11 

 

Although Collaborate enables mobile learners to participate in the collaboration process, it is not a viable web-conferencing solution because its limited mobile functionality does not facilitate effective sharing or create new knowledge.  Collaborate will compel mobile learners to leave the virtual classroom because they cannot use it to complete the knowledge-building process.

 

CISCO WEBEX:

$49.00/month for premium

Rating: x22 

 

Investing in a mLearning environment should include Cisco WebEx.  For example, a WebEx virtual language learning classroom is likely to attract ESL students because its functionality compliments market trends that emphasize both virtual collaboration and mLearning. A virtual ESL classroom with WebEx at its core is likely to remain a viable force in the mLearning market because its functionality eliminates dead air and thereby reinforces a high-standard of productivity. WebEx mobile applications offer a different learning experience than its desktop counterpart because they optimize mLearning by eliminating dead air. Moreover, the high degree of interpolity between WebEx mobile and desktop learning environments will guarantee customer satisfaction because learners can effortlessly switch between both worlds. 

 

What's Next?

 

Web-conferencing solutions will continuously upgrade to improve the mobile learning experience.  Therefore this EVA may recommend another web-conferencing solution as new features become available and existing ones improve.   Your input matters.  Do you think that this EVA should consider additional criteria or other web-conferencing solutions for a virtual classroom?  Use the comment boxes to make suggestions. 

 

REFERENCES

 

  • Ambient Insight – US 2008-2013 Learning Technology Market Report

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